Source data
Title Energy Conservation with Open Source Ad Blockers
Authors J. M. Pearce
Location Michigan, USA
Source URL
Cite source as Citation reference for the source document. Joshua M.Pearce, Energy Conservation with Open Source Ad Blockers. Technologies 2020, 8, 18.;
Open Source adblockers could save you 100 hours a year

Internet-related electricity consumption is rising rapidly as global Internet users spend more than 6.5 h per day online. Open source ad blockers can reduce the time and thus electricity spent using computers by eliminating ads during Internet browsing and video streaming.

In this study, three open-source ad blockers are tested against a no-ad blocker control. Page load time is recorded for browsing a representative selection of the globally most-accessed websites. The time spent watching ads on videos is quantified for both trending and non-trending content.

The results show that page load time dropped 11% with AdBlock+, 22.2% with Privacy Badger, and 28.5% with uBlock Origin. Thus, uBlock Origin can save the average global Internet user more than 100 h annually.

The energy conserved if everyone in the United States used the open source ad blocker would save over 36 Americans lives per year if it were to offset coal-fired electricity generated-based pollution. In the United States, if all Internet users enabled Privacy Badger on their computers, Americans would save more than $91 million annually. Globally, uBlock Origin could save consumers more than $1.8 billion/year.

Open source ad blockers are a potentially effective technology for energy conservation.


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Part of MOST completed projects and publications
Keywords ict, open source, energy conservation, energy, free and open source software, foss, free software, adblocker, internet, internet advertising, advertising, tracker, browser tracking, internet tracking, web tracking, tracker blocker, tracker protection, malware blocking, malware protection, privacy, internet privacy, energy efficiency
SDG Sustainable Development Goals SDG07 Affordable and clean energy
Authors Joshua M. Pearce
Published 2020
License CC-BY-SA-4.0
Impact Number of views to this page and its redirects. Updated once a month. Views by admins and bots are not counted. Multiple views during the same session are counted as one. 539,278
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