Target Launch Date: July 18, 2007

April 2007[edit source]

General Issues:

  • Determine Name (Sustainapedia, Appropedia, or other)
  • Develop Marketing Document
  • Establish target list of organizations, institutions, etc to join the movement
  • Develop plan for partnerships with Service Learning (Pierce) and Social Entrepreneurship movements (Hudnut)

Technical Issues:

  • Determine Domain and Host
  • Determine initial site setup and functionality
  • Potential list:
    • Wiki content and articles
    • phpBB or Drupal Forum
    • Open source social networking?
    • Google Maps integration
    • Flickr integration

May 2007[edit source]

General Issues

  • Determine Go-Live Date
  • Marketing push to recruit potential partners/founders/signatories
  • Engage existing partners/founders/signatories
  • Develop business plan
  • Determine intermediate home for non-profit status
  • Recruit Advisory Board

Technical Issues

  • Begin hosting and beta testing (private)
  • Mirror/migrate content to new site
  • Add new functionality, if possible
  • Develop landing pages/portals for partners/founders/signatories

June 2007[edit source]

General Issues

  • Marketing push (recruit potential partners/founders/signatories)
  • Engage existing partners/founders/signatories
  • Recruit Advisory Board
  • Circulate business plan to potential funding agencies
  • Develop Launch publicity materials for bloggers, news, partners, etc.

Technical Issues

  • Begin beta testing (public)
  • Migrate and add new users (public)
  • Add content, where possible
  • Add new functionality where possible

July 2007[edit source]

General Issues

  • Finalize publicity documents and send at Launch (potential July 15-20 dates or NCIIA meeting)
  • Engage Advisory Board with publicity materials for personal distribution
  • First “Founder Email” goes out to membership
  • Determine educational strategy for Fall 2007 courses, encourage posting reports and technologies online.
  • Circulate business plan to potential funding agencies

Technical Issues

  • Go Live (potential)
  • Continue to develop and implement functionality, where possible.

August 2007[edit source]

General Issues

  • Second “Founder Email” goes out to membership (time with student return to campus)
  • Determine educational strategy for Fall 2007 courses, encourage posting reports and technologies online.
  • Work with professors to get educational material online.
  • Circulate business plan to potential funding agencies

Technical Issues

  • Keep the site up as it is hit with >300,000 unique users/month ☺
  • Content organization to keep website flow consistent

September 2007[edit source]

General Issues

  • Third “Founder Email” goes out to membership (time with student return to campus on quarter system)
  • Work with professors to get educational material online.
  • Pursue funding with business plan and targeted content/user functionality improvements.

Technical Issues

  • Keep the site up as it is hit with >500,000 unique users/month ☺
  • Content organization to keep website flow consistent

Potential Launch Dates/Conferences for Publicity[edit source]

  • July 15–17 and July 18–20, 2007, Center for Sustainable Engineering Workshops (~150 academics)
  • July/August 2007 – Potential Service Learning and Online Portal Meeting (NCIIA, with Joshua Pearce)
  • August 2-7 – Academy of Management Annual Meeting
  • August 22 – Approximate Start of Fall Semester for 2007-08 Academic Year.
  • September 26-28 - Clinton Global Initiative Annual Meeting - New York City (we need to be online BEFORE this date to ensure we are prepared for the publicity)
  • October 24-26, 2007 - Cleantech Forum™ XIV