|Published by||Chris Watkins|
|License||CC BY-SA 4.0|
|Translate to||Français, Español, Kiswahili, 中文, العربية, Русский, more|
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|Cite as Chris Watkins (2021). "Natural capitalism". Appropedia. Retrieved 2021-10-18.|
Natural capitalismW (described in a book of the same name by Paul HawkenW, Amory LovinsW and Hunter LovinsW refers to an approach to using capitalism and market systems to encourage sustainability. It also has a focus on mimicking ecology (biomimicry) and moving towards a more strictly service economy.