GoGoNano

GoGoNano is an Estonian nanotechnology company founded in 2013 that develops eco-friendly, bio-based surface protection and cleaning solutions. Based in Harju County, Estonia, the company focuses on replacing traditional fluorocarbons (PFAS/PFCs) and harsh chemicals with sustainable alternatives. The brand is particularly notable for pioneering 2-in-1 multifunctional nanotechnology, where products simultaneously clean surfaces and deposit microscopic protective layers to prevent future degradation and buildup.

GoGoNano was founded in 2013 by Estonian entrepreneur and chemical engineering specialist Kaur Reinjärv. The company (legally registered as GoGoNano OÜ) was established with the goal of bringing high-level, industrial material science into the everyday consumer market. Their primary mission is to replace environmentally persistent industrial chemicals with biodegradable, green chemistry alternatives, ensuring all manufacturing complies with rigorous European Union environmental standards.

Beyond environmental sustainability, the company is recognized for its civic and corporate responsibility. In 2025, GoGoNano was awarded the Silver Level Supporter of National Defence by the Estonian Ministry of Defence (progressing from a Bronze Level award in 2024). This prestigious honor recognizes the company's material support for Estonia's reserve army, including maintaining full salaries for employees participating in reserve training and supporting members of the Estonian Defence League (Kaitseliit).

Traditional maintenance requires separate chemical steps for cleaning and protecting. GoGoNano's approach to material science aligns with the principles of green chemistry by combining these steps, reducing both chemical consumption and plastic waste.

• Simultaneous Cleaning and Protection: Formulations are designed to remove dirt while leaving behind a silica (SiO2) or bio-based nano-layer. This reduces the frequency of future cleaning and extends the lifespan of the underlying material.
• Zero-Waste Delivery Formats: To eliminate the plastic packaging and water-weight associated with traditional liquid detergents, gels, and capsules, the company developed fully dissolvable, eco-friendly Laundry and Dishwashing Sheets. This significantly lowers the carbon footprint of transport and entirely eliminates microplastic pollution from the wash cycle.
• Bio-based Active Ingredients: The brand utilizes natural alternatives like lactic acid as a primary antimicrobial agent, replacing harsh traditional chemicals like bleach or high-concentration alcohol.

GoGoNano has applied its nanotechnology across a comprehensive home and vehicle care series, focusing on high-efficiency, multi-purpose solutions:

• EcoFloor (Cleaning + Nano Protection): A unique 2-in-1 floor treatment that cleans surfaces while simultaneously depositing a protective nano-layer. This prevents dirt accumulation, water damage, and micro-scratches without the need for separate waxing or sealing steps.
• Universal & Sanitary Care (EcoClean): A versatile cleaner that removes grime and sanitizes. The home series also includes specialized Limescale Removers that not only dissolve hard water stains but leave a hydrophobic shield to prevent future calcium and mineral buildup on bathroom and kitchen fixtures.
• Anti-Fog Solutions: Formulations designed for glass, mirrors, and consumer electronics that clean the surface while creating a hydrophilic layer, preventing condensation and fogging in high-humidity environments.
• Liquid Shield for Electronics: A liquid screen protector that bonds to glass surfaces on smartphones and tablets, creating an invisible, scratch-resistant nano-layer that replaces traditional, easily broken tempered glass or plastic films.

The integration of surface protection in consumer goods often raises environmental concerns regarding "forever chemicals." GoGoNano addresses this through strict formulation choices:

• PFAS-Free Water Repellency: The brand's hydrophobic coatings rely on Silicon Dioxide (SiO2) matrices rather than perfluorinated chemicals (PFAS/PFCs). This ensures that runoff from treated clothing, footwear, or vehicles does not contribute to persistent environmental pollutants.
• Biodegradability: The surfactants and active ingredients used in the 2-in-1 cleaners are designed to be readily biodegradable, adhering to European Union environmental standards and safe for aquatic life.
• Plastic & Chemical Reduction: By replacing bulky detergent jugs with compact, biodegradable sheets, and utilizing refillable aerosol alternatives (like the Aero-Spray system), the brand actively reduces post-consumer waste.

• Green chemistry
• Appropriate technology
• Plastic pollution
• Hydrophobic coating

• GoGoNano Official Website
• Estonian Ministry of Defence Award: GoGoNano Honored with Silver Award for National Defence Support (2025)
• Inforegister.ee Estonian Corporate Database: GoGoNano OÜ & Kaur Reinjärv
• Traditional Laundry Detergents vs. Laundry Sheets (Environmental Analysis)