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Global Ecovillage Network/Solution Library/Localisation-economics of happiness

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About the challenge

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In today’s world, education and information - from schooling to the media - promote a global consumer monoculture; a vision of progress that encourages hyperindividualism, competition, speed, and ever-larger, global-scale enterprise. From cradle to grave, we are told that this path makes us happy, & now, through green-washing, we are told that this is the path to sustainability. Our challenge is to pierce the veil of misinformation and offer a different vision, grounded in real-world examples. Strengthening local economies worldwide is essential for both human and ecological wellbeing - for our very survival.

Description

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The answer lies in shifting away from economic globalization towards localization. Whereas the global economy demands monoculture, both human and ecological, localisation is a process that adapts economic activity to diversity, a fundamental principle of life. The worldwide localisation movement, including local food and finance, ecovillages, permaculture, and transition towns, demonstrates that local economies rebuild our connections to one another and to the natural world – connections that are essential not only for our wellbeing but also for our survival.

We need to make “education as activism” a priority to spread this vision.

Areas of impact

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Social

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  • Diversity & Cohesion.
  • Leadership & Governance.

Economy

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  • Planetary Boundaries.
  • Sharing & Collaboration.

Culture

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  • Vision & Purpose.

See also

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Page data
Part of GEN Solution Library
Keywords social, diversity, cohesion, leadership, governance, economy, planetary boundaries, sharing, collaboration, culture, vision, purpose
Authors Iain Findlay
License CC-BY-SA-4.0
Organizations Global Ecovillages NetworkGEN Africa, GENNA, GENOA
Ported from https://www.ecovillage.org/solution/localisation-economics-of-happiness/ (original)
Language English (en)
Related 0 subpages, 0 pages link here
Views 2 page views (analytics)
Created June 6, 2025 by Maintenance script
Last edit March 19, 2026 by Paola María Moreno
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