Media representations of forests are quite varied and diverse. Here are some places you can find them.

Blogs[edit | edit source]

Media projects[edit | edit source]

Photography based exhibition and web project

Piece of Green

Maps[edit | edit source]

Maps for activism

A location of a forest owned by Markus Petz,+26.675283&vps=1&jsv=225b&sll=37.776346,-122.411728&sspn=0.030054,0.080252&g=37.771008,+-122.41175&ie=UTF8&geocode=FVOCqwMdUwiXAQ&split=0

Harvester videos[edit | edit source]

Pimp my moto campaing for making forestry more appealing for young people in the Northern Finland (Kainuu)

Black Metal[edit | edit source]

Black Metal identity is strongly built on forest imagery and mythos related to nordic forests

Other forest related music[edit | edit source]

the song deals with an ecological theme, explaining in the lyrics the need to mobilize to find solutions. The music video was produced as an animated feature and illustrates the lyrics.


" The wood here symbolises the old way of life, the rural one, when human beings were closer to nature and understood it better. Now they are destroying it, and the narrator wishes us to hear the voice of Nature singing in these songs from the Wood, telling us to come back to a better way of life in harmony with Nature."

and from Jack in the Green

"It's no fun being Jack-In-The-Green no place to dance, no time for song. He wears the colours of the summer soldier carries the green flag all the winter long. Jack, do you never sleep does the green still run deep in your heart? Or will these changing times, motorways, powerlines, keep us apart? Well, I don't think so I saw some grass growing through the pavements today."


FINNTROLL name has relationship to Forest mythos wild trolls in wild wood NEED TO RESEARCH MORE IF THEY HAVE LINKS

RIP RIP WOODCHIP Words and Music by John Williamson

Remember the axemen knew their timber Cared about the way they brought it down Crosscut, blackbutt, tallowood and cedar Build another bungalow - pioneer town

Rip rip woodchip - turn it into paper Throw it in the bin, no news today Nightmare, dreaming - can't you hear the screaming? Chainsaw, eyesore - more decay


FILMS AND VIDEOS[edit | edit source]

Last Yoik in Sami Forest

Raha kasvaa puussa (Stora Enso in Uruguay) - Spirit of the Forest (spanish kids)

Forest NON EUROPEAN Baka Forest People

Journey to the Amazon - Sharon Isbin - deep forest French grp

  • The Emerald Forest
  • Haunted Forest
  • The Forest
  • Severed - Forest of the Dead
  • Forest of Death
  • ??The Elm-Chanted Forest
  • ??The Heart Is a Dark Forest
  • Piano Forest: The Perfect World of Kai
  • Forest of the Dead
  • Blair Witch Project
  • 殯の森 ・The Mourning  Forest
  • The Forest House (The Mists of Avalon: Prequel) - film?? Mists of Avalon one of most important pagan modern stories
  • After Five in the Forest Primeval
  • Mystic Forest
  • Save the Forest - not forest related but uses idea of activism in title
  • Forest of Visions: Ayahuasca, Amazonian Spiritu...
  • The Impenetrable Forest: My Gorilla Years in Ug...
  • Stolen Forest
  • Spider Forest - Wald der verlorenen Seelen
  • The Buried Forest
  • Forest Primeval
  • Silent Running (1972 film shows last of forests in a space station - when the crew is ordered to destroy the forests on member goes mad kills the others and the forest is saved. Shows idealised forests both boreal and temperate. (at 7min in words explain forests being saved)

Clip Kino HELSINKI[edit | edit source]

Here are the forest short films and suggestions for the Clip Kino-

Activism Videos (music) ei* (aux arbres citoyens)

ei* (permaculture machinima)

ehkä ei* (WWF generic forest protection video)

A Cook on the Wildside - jos ehtii*Episode 1 12:07 - 15:43 Ross the Witch and

  • oak wine ep 2 second half chicken in the woods

pätkä*2009 Blueberry Fiasco - Thailand

SCi-Fi forest: ehkä* (amazon pipe robot)

(Transformer fight)

ei* (timber jack rip off)

ei* (fairy sighting)

Forest workers' perspective ei* ei* ei* ei*

ei* (Harvester drivers' song)

Forest owners perspective ei * 30 sec

Forest as a joke

Do It Yourself nature document movies


ei* (short documentary - rape tree culture) ei* (bad quality) (evil dead tree rape)

ehkä* (Self losing, amateur music video)4min ei* (sea henge pagan site removed)

ei* (second life machinima) ehkä* (second life machinima)2min ehkä* (second life machinima)4min

ei* (Sherwood, Rothbury music festival)

ei* (Sherwood, Rothbury music festival)

ehkä* (Finnish forest party)4:50 ei* (Finnish forest party) (Chinese Black Metal) 4:13

Advertising[edit | edit source]

A single tree will not save the world - Advertisers must keep their environmental promises

Eco-friendliness is a sales pitch affecting the purchasing decisions of more and more consumers. Even though we have seen a reduction in the worst possible forms of marketing excess, the Consumer Agency has had to interfere with advertising that exaggerates the effect of consumer purchasing decisions on the state of the environment.

The Consumer Agency has been monitoring the use of environmental claims in marketing since the 1990s. In the first marketing campaigns with environmental themes, the "green" aspect was often superficial and lacked any factual backing. To rectify the situation, the Agency prepared environmental marketing guidelines for the companies based on the Consumer Protection Act.

The guidelines emphasise that marketing claims need to be factual and exact. Evidence must also be available to support all claims. For a product to be called eco-friendly, it needs to have significantly fewer environmental effects than other comparable products.

Environmental marketing resurfaced in 2007, together with the discussion concerning climate change. Many companies had developed their methods and products to be more eco-friendly, but presented exaggerated claims in their advertising. The Consumer Agency took action against ads where, for example, bio-fuel was promised to "bring about a cleaner world, litre by litre" and replacing your faucet would "halve water consumption and save money, energy and the environment."

At the moment, green themes are used for marketing cosmetics, detergents, furniture, automobiles, construction supplies, energy and groceries. The exaggeration has reduced, but the advertisements still draw too broad conclusions on the effects of consumer choices.

For example, Omo stated at the end of their TV commercial for the "Pikkujätti" detergent that "every child is entitled to a better world." Kellogg's, on the other hand, offered their cereal with the slogan "Buy now - we will plant a tree." The advertisements led consumers to believe that by buying this product the consumer could promote the well-being of the environment. The Consumer Agency considered both advertisements misleading. A detergent or a single tree sprout alone cannot change the world.

In addition to Finland, authorities have paid attention to environmental marketing in other OECD countries. OECD has reminded that ambiguous and exaggerated marketing claims may reduce consumer interest and confidence in eco-friendly products. In the end, misleading marketing will harm consumers, law-abiding companies and the environment.

The Consumer Agency newsletter "Current Issues in Consumer Law" presents more environmental marketing cases processed by the Consumer Agency. The Agency has also arranged a seminar for companies regarding the principles of environmental marketing.

Further information:

Consumer Agency guidelines The use of environmentally oriented claims in marketing

Guidelines for the use of environmental claims in the marketing of cars

FA info icon.svg Angle down icon.svg Page data
Authors Markus Petz, Mikko lipiäinen
License CC-BY-SA-3.0
Language English (en)
Related 0 subpages, 3 pages link here
Impact 522 page views
Created April 13, 2010 by Mikko lipiäinen
Modified December 21, 2022 by Irene Delgado
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