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Green washing

From Appropedia
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Authors Joshua M. Pearce
Published 2011
License CC BY-SA 4.0
Quality 1 stars.svg Stub
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Greenwashing (a portmanteau of "green" and "whitewash") is a term describing the deceptive use of green PR or green marketing in order to promote a misleading perception that a company's policies or products (such as goods or services) are environmentally friendly.


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