GIL 2

Greatest Second Act in the history of business. Focus on a few things. Personally had a great idea of what customers neede - not too much research, FGDs. Great foresight. Spark of Genius - exactly knows what a consumer wants.

His talent cant be explained - Gift from God. After he realized he wont live tomorrow, his thought process changed - FOCUS became very important. His ability to create the environment that allows for extreme, disruptive communication.

Products from Apples - not necessarily a NEED, but a WANT. The current generation does not just look at "Needs", but "Wants". Products from many supplies are supply demand, but not demand driven. Simplicity of use - great phones that even kids can use.