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Keywords Energy efficiency, Water efficiency, Certification, Business, Life cycle analysis
SDGs Sustainable Development Goals SDG07 Affordable and clean energy
Authors Chris Watkins
Published 2012
License CC BY-SA 4.0
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Page views 81

Certification assists consumers in avoiding greenwashing, and may be provided by governments or independent bodies.

Certification varies in cost reliability (the level of assurance provided). The best are essential aids to environmentally conscious and budget conscious shoppers; the worst examples are actually greenwashing.

Life cycle analysis is a key tool in certification.

Independent third-party verification is an important part of certification. If the testing is done by the company itself, there is an incentive to interpret results favorable, or even to cheat outright.

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