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Environmental Consumer Awareness Technology
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== Why These Technologies Exist == With environmental awareness becoming an increasingly popular topic in recent years,<ref>Eckersley, Robyn. [http://books.google.com/books?id=7UpUY-6Eyw4C&dq=Environmentalism+and+Political+Theory&printsec=frontcover&source=bn&hl=en&ei=LgycTOLAGYi2sAO4_NGBCQ&sa=X&oi=book_result&ct=result&resnum=4&ved=0CCQQ6AEwAw#v=onepage&q&f=false Environmentalism and Political Theory.] Albany: State University of New York Press, 1992. Print.</ref> many companies have adopted eco-friendly labeling as a selling point for their products, recognizing the positive and negative effects that such claims can have on potential customers.<ref>Grankvist, Gunne. [http://www.springerlink.com/content/pk07q032g42p58h6/ "The Impact of Environmental Labeling on Consumer Preference: Negative vs. Positive Labels."] Journal of Consumer Policy. 27. (2004): 213-230. Print.</ref> However, with a large number of individuals unable to actually identify the various externalities that production can have on the environment, studies have indicated that making such labels more understandable would vastly increase the odds of consumers purchasing more ecologically-responsible products.<ref>Leire, Charlotte. [http://www.sciencedirect.com/science?_ob=ArticleURL&_udi=B6VFX-4FDMYFF-2&_user=10&_coverDate=09%2F30%2F2005&_rdoc=1&_fmt=high&_orig=search&_origin=search&_sort=d&_docanchor=&view=c&_searchStrId=1471948876&_rerunOrigin=scholar.google&_acct=C000050221&_version=1&_urlVersion=0&_userid=10&md5=e8f21bacf09a530a96169fc3ac695834&searchtype=a "Product-related environmental information to guide consumer purchases β a review and analysis of research on perceptions, understanding and use among Nordic consumers."] International Institute for Industrial Environmental Economics β Lund University. (2004)</ref> According to Charles Hostovsky in his book Green Consumerism, "this failure can ultimately be attributed to the misuse and abuse of ecolabels on the part of industry, the lack of government regulations covering these labels, and too few government-certified environmental labeling schemes based on the findings of objective life-cycle assessment studies."<ref>Hostovsky, Charles. [http://www.sage-ereference.com/greenconsumerism/Article_n80.html "Greenwashing."] Green Consumerism: An A-to-Z Guide. 2010. SAGE Publications. 20 Sep. 2010.</ref> This has lead to an increase in third-party interest in green information, giving rise to various organizations dedicated to providing consumers with more detailed and fact-based records of industrial practice and the environmental quality of products, as well as offering lifestyle advice to eco-conscious consumers.
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