Contents
Description
Deidre's Vertical Garden is a project that consists of a modular planter for indoors and outdoors with multiple vertical levels. This type of design saves space, water and is maintained by an automatic irrigation pump that works with sunlight through solar panels.
Currently, due to the little space for construction in the urban areas of the country, buildings with apartments and condominiums have been built, eliminating green spaces in homes. With our model, people are expected to have the option of adding a space to nature, reducing development costs and increasing their well-being.
Problem
El Salvador is experiencing a great change in the way of building homes, this is due to the fact that it is seeking to optimize spaces with the construction of vertical apartments, corporate buildings and shopping centers. The Salvadoran Chamber of the construction industry, reflected that for the year 2019 in the country there were about 76 apartment construction projects.
In addition, it has been proven that it is contaminated with around 441 kilograms of Co2 for every square meter of building built, which has a great impact on air quality and, according to the WHO, poor air quality could cause more air worldwide. of 6.5 million deaths per year.
A common characteristic of these buildings is that they do not have enough space to incorporate nature into their homes, offices or public spaces, and with the increase in these buildings, natural spaces are fewer and fewer. For this reason, our vertical garden is a solution to renew and include green spaces that bring life and contribute to air purification.
Innovation proposal
What was the invention(s) originally trying to solve?
This project was created to give people who live in the city the idea of building a green space with sustainable materials. With the benefits of a vertical garden such as healthy food, reuse of water and use of light. This impacts some Visser systems such as ecological, human and knowledge.
Why does it have potential to be applied in your local context?
In El Salvador there is a tendency to increase urbanization and construction in green areas. Therefore, our model gives people in urban areas an option to reduce the cost of living in the city, become aware of the environment and increase their well-being for the proper functioning of society.
Who could benefit from it in the context of those who develop this business model?
It could benefit the people of the urbanization that represents 61.7% of the Salvadoran population, focusing on helping and raising awareness among people who work in buildings and apartments
Is it necessary to develop something to implement this project? (Clues: a sustainable business model, a test project, a group of interested people)
The lack of awareness of people or building owners towards a better environment limits a good implementation. Likewise, the government's lack of interest in formulating policies that promote these practices and promote projects of this type that would actually benefit the space of many inhabitants and the environment in which they live
Bibliographic review
The literature review for this project is found at Deidre's Vertical Garden/Literature Review .
Value proposal
Building healthier and greener spaces.
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Services and activities
The service is based on the sale of the necessary inputs for the construction of a vertical garden, this will include the instructions to assemble it and different examples of gardens so that the client can choose the most suitable one for their space. In addition, a manual will be integrated that highlights the different benefits of implementing a vertical garden in your spaces, videos for the installation of the components that require greater care, such as the solar panel or the structure.
Finally, with the service it is expected to implement a community through social networks such as Instagram made up of people committed to the environment and who are interested in the setting and decoration of interior and exterior spaces. With this network, users are expected to share experiences and advice on the construction of the vertical garden, as well as its benefits and uses.
Business Model Canvas
Key partners:
- Grupo Fertica, Fertilizers of Central America (Fertilizers and fertilizers)
- Agroinsumos de El Salvador SA de CV (seeds and soil)
- Hardware stores (water filters, wall mounts, and garden tools)
- Carriers (outsourced service to supply customers)
Key activities:
- Awareness of the importance to all clients and their affiliates of improving the environment.
- Production, in the construction of the system and the entire installation process.
- From distribution to the customer's place (apartments, buildings and offices)
Key resources:
- Physical resources: Water pump, mesh, tubes, recycled bottles, vinyl and seeds.
- Human resources: environmental staff and administrators.
- Economic resources: Investments and initial partners.
Cost structure:
- Irrigation system and water pumps.
- Alliances with strategic partners
- payroll
sources of income:
- Installation and sale of products.
- Training on the proper use of the vertical garden suitable for the city.
- Awareness campaigns for customers of environmentally friendly designs.
- Maintenance of the pump or irrigation system.
Relationship with clients:
- Personalized customer service, adjusted to the unique needs of each space and its design characteristics.
- Integrated and loyal community throughout the purchase and maintenance process.
Channels:
- Virtual store or in the most advanced phase physical store.
- Through retailers (hardware stores, nurseries).
Customer segments:
- Residential complexes, work offices, shopping centers and public establishments.
- People who need to consume healthy food grown at home.
- Anyone who cares and wants to help improve the environment and promote a greener environment.
- People looking to decorate and learn design in their home or workplace spaces.
Budget
The following budget is for the launch of the pilot test of the business model. In this, the frames of the vertical gardens will be manufactured, they will be brought into the country, they will be transported to the buildings (which will serve as test subjects) and a well-being evaluation company will be hired to control the benefits of the implementation of the model. This last element of the budget will tell us if the model generates value for the workers and inhabitants of the urban areas of El Salador. This project will be funded with a total of US$ 10.3 K which is broken down below:
| Item | Amount | cost per unit | Total |
|---|---|---|---|
| Deidre's vertical vegetable garden Arcata, California — Manufacturing | 25 | $210.10 | $5,252.50 |
| Global Cargo San Salvador, El Salvador — Customs Logistics | 1 | USD 1,500.00 | USD 1,500.00 |
| MC Logistic San Salvador, El Salvador — Transportation | 5 | $100.00 | $500.00 |
| NextJob La Libertad, El Salvador — Well-being and climate assessment | 1 | USD 3,000.00 | USD 3,000.00 |
| grand total | $10252.5EUR 8,816.72 <br />GBP 7,483.96 <br />CAD 12,712.48 <br />MXN 213,754.20 <br />INR 767,362.20 <br /> | ||
Conclusions and recommendations
- Do you think the project is innovative? Because?
The project intends to bring green areas (along with all their benefits) to locations with high urban density; places where it is very difficult to conserve vegetation, either due to space or suitable resources. Vertical gardens represent an innovative way of distributing resources, improving your environment and optimizing space (elements that today are increasingly scarce and adjusted). We will bring the benefits of feeling in nature to the city.
- How can you disrupt and in what areas or markets?
Vertical gardens have an impact on 3 main systems:
- Ecological: purifies the air in urban spaces and reduces the ambient temperature of its surroundings. In short, it improves living conditions in the city.
- Knowledge: makes people aware of the care of the environment. There is no longer an excuse for not having space for a home garden or orchard. Promotes a self-sustaining culture.
- Human: being in contact with the flora of vertical gardens creates a feeling of well-being and increases productivity.
- If it were to be carried out, what impact could it generate?
If it were to be implemented in El Salvador, the vertical gardens could be placed in the infinity of condominiums and offices in the urban areas of the country. It would contribute to creating a healthier environment for the inhabitants. These types of gardens multiply the benefits of a soil garden and their maintenance is cheaper thanks to the solar-powered hose system.
