{"Page URL":["https://www.appropedia.org/Base_of_the_pyramid"],"Page description":["The [[Base of the pyramid|Base of the Pyramid]] (or Bottom of the Pyramid or BoP) is the largest, but  socio-economic group. In global terms, this is the four billion people who live on less than $2 per day, typically in developing countries. The phrase \"bottom of the pyramid\" is used in particular by people developing new models of doing business that deliberately target that demographic, often using new technology. This field is also often referred to as the \"Base of the Pyramid\" or just the \"BoP\"."],"Page image":["File:Pyramid of different social and economic classes by population and wealth.jpg"],"Page language":["en"],"Page license":["CC-BY-SA-3.0"],"Page title":["Base of the pyramid"],"Page views":[130],"Page year":["Tuesday, 01-Jan-08 00:00:00 UTC"],"Modification date":["Thursday, 27-Nov-25 19:29:24 UTC"]}