{"id":64183,"key":"Base_of_the_pyramid","title":"Base of the pyramid","latest":{"id":1206084,"timestamp":"2025-11-27T19:29:24Z"},"content_model":"wikitext","license":{"url":"https://www.appropedia.org/Appropedia:Copyrights","title":"CC-BY-SA-4.0"},"source":"[[File:Pyramid of different social and economic classes by population and wealth.jpg|thumb|Pyramid of different social and economic classes by population and wealth]]\n\nThe '''Base of the Pyramid''' (or '''Bottom of the Pyramid''' or '''BoP''') is the largest, but [[poorest]] socio-economic group. In global terms, this is the four billion people who live on less than $2 per day, typically in developing countries. The phrase \"bottom of the pyramid\" is used in particular by people developing new models of doing business that deliberately target that demographic, often using new technology. This field is also often referred to as the \"Base of the Pyramid\" or just the \"BoP\".\n\nHere is a great *[http://cts.vresp.com/c/?eClips/44a243cde6/c3428893ad/60c91acb12/id=15&tab=TabPodcastsPage Podcase on BOP]\n\n<blockquote>\"Every pressing social and global issue of our time is a business opportunity.\" -attributed to Peter Drucker (source?)</blockquote>\n\n== External links ==\n\n* [[Wikipedia:Base of the pyramid]]\n\n{{Page data\n| license = CC-BY-SA-3.0\n}}\n\n[[Category:Justice]]\n[[Category:Poverty alleviation]]\n[[Category:Sustainability]]\n[[Category:Eradicating poverty through profit]]"}