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::A bit of an academic point: I'm dubious about the endowment effect. (There's still validity in the particular comparison you make, volunteering vs air travel, but I suspect that it's a bit more complex, to do with effort required and the rewards of volunteering being less obvious.) Apart from the issues with experiments noted in [[Wikipedia:Endowment effect]], I actually think it makes sense that by default we value something we already own more than an equivalent that we don't own. We know the quality of what we own, or we know workarounds to make it functional. In the real world, the unknown has risks, and effort involved in assessing it - I might buy a coffee cup and find it breaks easily or has another problem. The one I have works and I don't have to think about it. But of course, I'm speculating way beyond my expertise... --[[User:Chriswaterguy|Chriswaterguy]] 22:24, 27 February 2011 (PST)
::A bit of an academic point: I'm dubious about the endowment effect. (There's still validity in the particular comparison you make, volunteering vs air travel, but I suspect that it's a bit more complex, to do with effort required and the rewards of volunteering being less obvious.) Apart from the issues with experiments noted in [[Wikipedia:Endowment effect]], I actually think it makes sense that by default we value something we already own more than an equivalent that we don't own. We know the quality of what we own, or we know workarounds to make it functional. In the real world, the unknown has risks, and effort involved in assessing it - I might buy a coffee cup and find it breaks easily or has another problem. The one I have works and I don't have to think about it. But of course, I'm speculating way beyond my expertise... --[[User:Chriswaterguy|Chriswaterguy]] 22:24, 27 February 2011 (PST)
:::Daniel Dennett{{w|Daniel Dennett}} talks about how the brain develops programs to deal with the familiar. That's why we can still hear loved ones talk after they die. Our brains keep playing their programs. Naturally no one wants to lose what they know, because their brains keep playing those programs. Learning to value something new means building up new programs in our minds. Sometimes that requires work, and nobody likes work. --[[User:Teratornis|Teratornis]] 01:37, 28 February 2011 (PST)
::::That Interview with Daniel Dennett was interesting to listen to. I am very interested in psychology behind shopping and how people respond to "deals". Because it can help if you are conscious about the mental tricks & games that the media & corporations try to play on you (the innocent consumer). We consumers have Free Will, but corporations are always trying to influence us (in many ways) to believe we made the choices to "desire" their products.
::::If it was completely true and the strongest desire to "treasure what we already own" we wouldn't throw away so much old stuff or buy so much new shit we don't really use. But companies do not make any money on making longlasting products that we love and treasure and use forever.
::::There is also a big part of lazyness and convenience involved in what you own and what products you feel that you really "need". If you have a car and a bicycle, you will end up taking your car to work even though the hassle is bigger in finding parking space and paying parking fees and so on. (of course the tipping points are many different elements : weather and gas prices and such)
::::Interestingly there have been medical research in a group of women to find out some of their addiction to bargains and sales. And now i cannot find the resources, but i recall they did find clear connections with the trigger elements in pleasure center in Central Nerve System that equals that of heroin junkies. Many women get a high at the moment of when they purchase an item, and that can turn into feelings of guilt on the trip home (because they really couldn't afford this, or even need the item) And there were some comparisons made during the time of female "monthly cycle", so lots of chemical signalsubstances are involved, hormones, dopamines, endorphines and such.
::::If we think we made the choice to purchase, we will believe we feel more content about owning & using the product (even if it comes with big cost of fuel, taxes or monthly subscription fee). If we understand someone else pushed us to buy it, we will feel a bit less interested in using such products. (Compare w tobacco - drugs - alcohol)
::::One of the big reasons to why people shop on sales, factory outlets and when they see big red discount signs ("50% off"), we believe that the shop is being kind and generous towards you. "Oh, The shop reduced the price so that you could afford to buy one, or even two" And we reward the shop with buying, as a misplaced thank you! ;-p Not many realize that the shop is just trying to get rid of old unsellable products from the storeroom, or items of lesser quality.
::::If only we could learn about all of this and become conscious about risks with these signals and effects, we can possibly avoid some behaviour and some of that negative feelings afterwards, and of course make women try to avoid walking into every shop with large red billboards in the window.
::::I am looking forward to more discussions about consumerism and AT and anything.  -- [[User:Yeahvle|Yeahvle]] 23:51, 9 March 2011 (PST)
:::::[[wikipedia:Compulsive buying disorder]] has some information about the addiction to bargains and sales. "CBD is found in 5.8% of the United States population, of which approximately 80% are female." <small>How about a movie plot in which a heroic scientist discovers the cure for CBD and is then relentlessly pursued by retail industry hitmen, who must eliminate him before he can disseminate the cure and cause global economic collapse when women lose interest in shopping?</small> --[[User:Teratornis|Teratornis]] 23:36, 24 March 2011 (PDT)
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