Target Launch Date: July 18, 2007
April 2007
General Issues:
- Determine Name (Sustainapedia, Appropedia, or other)
- Develop Marketing Document
- Establish target list of organizations, institutions, etc to join the movement
- Develop plan for partnerships with Service Learning (Pierce) and Social Entrepreneurship movements (Hudnut)
Technical Issues:
- Determine Domain and Host
- Determine initial site setup and functionality
- Potential list:
- Wiki content and articles
- phpBB or Drupal Forum
- Open source social networking?
- Google Maps integration
- Flickr integration
May 2007
General Issues
- Determine Go-Live Date
- Marketing push to recruit potential partners/founders/signatories
- Engage existing partners/founders/signatories
- Develop business plan
- Determine intermediate home for non-profit status
- Recruit Advisory Board
Technical Issues
- Begin hosting and beta testing (private)
- Mirror/migrate content to new site
- Add new functionality, if possible
- Develop landing pages/portals for partners/founders/signatories
June 2007
General Issues
- Marketing push (recruit potential partners/founders/signatories)
- Engage existing partners/founders/signatories
- Recruit Advisory Board
- Circulate business plan to potential funding agencies
- Develop Launch publicity materials for bloggers, news, partners, etc.
Technical Issues
- Begin beta testing (public)
- Migrate and add new users (public)
- Add content, where possible
- Add new functionality where possible
July 2007
General Issues
- Finalize publicity documents and send at Launch (potential July 15-20 dates or NCIIA meeting)
- Engage Advisory Board with publicity materials for personal distribution
- First “Founder Email” goes out to membership
- Determine educational strategy for Fall 2007 courses, encourage posting reports and technologies online.
- Circulate business plan to potential funding agencies
Technical Issues
- Go Live (potential)
- Continue to develop and implement functionality, where possible.
August 2007
General Issues
- Second “Founder Email” goes out to membership (time with student return to campus)
- Determine educational strategy for Fall 2007 courses, encourage posting reports and technologies online.
- Work with professors to get educational material online.
- Circulate business plan to potential funding agencies
Technical Issues
- Keep the site up as it is hit with >300,000 unique users/month ☺
- Content organization to keep website flow consistent
September 2007
General Issues
- Third “Founder Email” goes out to membership (time with student return to campus on quarter system)
- Work with professors to get educational material online.
- Pursue funding with business plan and targeted content/user functionality improvements.
Technical Issues
- Keep the site up as it is hit with >500,000 unique users/month ☺
- Content organization to keep website flow consistent
Potential Launch Dates/Conferences for Publicity
- July 15–17 and July 18–20, 2007, Center for Sustainable Engineering Workshops (~150 academics)
- July/August 2007 – Potential Service Learning and Online Portal Meeting (NCIIA, with Joshua Pearce)
- August 2-7 – Academy of Management Annual Meeting
- August 22 – Approximate Start of Fall Semester for 2007-08 Academic Year.
- September 26-28 - Clinton Global Initiative Annual Meeting - New York City (we need to be online BEFORE this date to ensure we are prepared for the publicity)
- October 24-26, 2007 - Cleantech Forum™ XIV