Forest media: Difference between revisions

Latest revision as of 09:22, 21 December 2022

Media representations of forests are quite varied and diverse. Here are some places you can find them.

Media projects[edit | edit source]

Photography based exhibition and web project http://kansallismaisema.fi/info/

Piece of Green

Maps[edit | edit source]

Maps for activism http://www.crisscrossed.net/2009/09/14/maptivism-maps-for-activism-transparency-and-engagement/

A location of a forest owned by Markus Petz http://maps.google.com/maps?f=q&source=s_q&hl=fi&q=61.571667,+26.675283&vps=1&jsv=225b&sll=37.776346,-122.411728&sspn=0.030054,0.080252&g=37.771008,+-122.41175&ie=UTF8&geocode=FVOCqwMdUwiXAQ&split=0

Harvester videos[edit | edit source]

Pimp my moto campaing for making forestry more appealing for young people in the Northern Finland (Kainuu)

http://web.archive.org/web/20150405151327/http://www.pimpmymoto.fi/

Black Metal[edit | edit source]

Black Metal identity is strongly built on forest imagery and mythos related to nordic forests

Other forest related music[edit | edit source]

http://en.wikipedia.org/wiki/Aux_arbres_citoyens

the song deals with an ecological theme, explaining in the lyrics the need to mobilize to find solutions. The music video was produced as an animated feature and illustrates the lyrics.

http://www.snapqc.org/fr/node/376 http://parolecitoyenne.org/node/22636&dossier_nid=21601 http://www.zetika.com/20090316872/environnement/initiative-citoyens-pour-la-nature-campagne-de-sensibilisation-le-caribou-est-a-bout.html

http://www.youtube.com/watch?v=xzzfwI13Zjw&list=PL5CF4735FA64E8B13

JETHRO TULL

http://en.wikipedia.org/wiki/Roots_to_Branches http://en.wikipedia.org/wiki/Songs_from_the_Wood

" The wood here symbolises the old way of life, the rural one, when human beings were closer to nature and understood it better. Now they are destroying it, and the narrator wishes us to hear the voice of Nature singing in these songs from the Wood, telling us to come back to a better way of life in harmony with Nature."

http://web.archive.org/web/20190113073701/http://www.cupofwonder.com:80/songs2.html http://web.archive.org/web/20190113072635/http://www.cupofwonder.com:80/songs.html

and from Jack in the Green

"It's no fun being Jack-In-The-Green no place to dance, no time for song. He wears the colours of the summer soldier carries the green flag all the winter long. Jack, do you never sleep does the green still run deep in your heart? Or will these changing times, motorways, powerlines, keep us apart? Well, I don't think so I saw some grass growing through the pavements today."

KORPIKLAANI

http://en.wikipedia.org/wiki/Korpiklaani http://en.wikipedia.org/wiki/Spirit_of_the_Forest

FINNTROLL

http://en.wikipedia.org/wiki/Finntroll name has relationship to Forest mythos wild trolls in wild wood NEED TO RESEARCH MORE IF THEY HAVE LINKS

RIP RIP WOODCHIP Words and Music by John Williamson

http://web.archive.org/web/20130811124617/http://www.johnwilliamson.com.au/music/rip_rip_woodchip.html

Remember the axemen knew their timber Cared about the way they brought it down Crosscut, blackbutt, tallowood and cedar Build another bungalow - pioneer town

Rip rip woodchip - turn it into paper Throw it in the bin, no news today Nightmare, dreaming - can't you hear the screaming? Chainsaw, eyesore - more decay

FOREST RELATED SONGS

http://web.archive.org/web/20140706145422/http://www.poemhunter.com:80/songs/forest

FILMS AND VIDEOS[edit | edit source]

Last Yoik in Sami Forest http://www.elonmerkki.net/en/index.html

Raha kasvaa puussa (Stora Enso in Uruguay) http://vimeo.com/4693550

http://www.imdb.com/title/tt1018789/ - Spirit of the Forest (spanish kids)

Forest NON EUROPEAN

http://web.archive.org/web/20200220023517/http://baka.co.uk:80/baka/ Baka Forest People

Journey to the Amazon - Sharon Isbin

http://en.wikipedia.org/wiki/Deep_forest - deep forest French grp

The Emerald Forest
Haunted Forest
The Forest
Severed - Forest of the Dead
Forest of Death
??The Elm-Chanted Forest
??The Heart Is a Dark Forest
Piano Forest: The Perfect World of Kai
Forest of the Dead
Blair Witch Project
殯の森　・The　Mourning　 Forest
The Forest House (The Mists of Avalon: Prequel) - film?? Mists of Avalon one of most important pagan modern stories
After Five in the Forest Primeval
Mystic Forest
Save the Forest - not forest related but uses idea of activism in title
Forest of Visions: Ayahuasca, Amazonian Spiritu...
The Impenetrable Forest: My Gorilla Years in Ug...
Stolen Forest
Spider Forest - Wald der verlorenen Seelen
The Buried Forest
Forest Primeval
Silent Running (1972 film shows last of forests in a space station - when the crew is ordered to destroy the forests on member goes mad kills the others and the forest is saved. Shows idealised forests both boreal and temperate. (at 7min in words explain forests being saved)

Clip Kino HELSINKI[edit | edit source]

Here are the forest short films and suggestions for the Clip Kino-

Activism Videos (music) ei*http://www.youtube.com/watch?v=ATqz1Xg9OZE (aux arbres citoyens)

http://www.youtube.com/watch?v=qtcwFVeYna4 (greenpeace canada - save the boreal forest)
http://www.youtube.com/watch?v=la6oHIsEJV4 (student work for greenpeace canada?)
http://www.youtube.com/watch?v=E6JqQXTFqhY (Resquing the South Finlands forst, Luonnonsuojeluliitto)

ei*http://www.youtube.com/watch?v=Tn8dfCH3wqg (permaculture machinima)

http://www.youtube.com/watch?v=aLQ7ySROLQc (second life machinima)
http://www.youtube.com/watch?v=VaJjPRwExO8 (Greenpeace Kit Kat commercial spoof)
http://www.youtube.com/watch?v=QQL8QfyzcMs (amateur kit kat video commenting the greenpeace anti add)
http://www.youtube.com/watch?v=F_cHM4dQM_c (tissue add spoof)

ehkä ei*http://www.youtube.com/watch?v=pMsU_6fGPEw (WWF generic forest protection video)

http://www.youtube.com/watch?v=k22oHm0O3Sg (Homeless squirrel)

A Cook on the Wildside - jos ehtii*Episode 1 12:07 - 15:43 Ross the Witch and

oak wine ep 2 second half chicken in the woods

pätkä*2009 Blueberry Fiasco - Thailand

SCi-Fi forest: ehkä*http://www.youtube.com/watch?v=WvHI6tEUSGI (amazon pipe robot)

http://www.youtube.com/watch?v=sYfOyriR-ws (Drone in Canada)
http://www.youtube.com/watch?v=CuAcDL5tbNQ another version: eihttp://www.youtube.com/watch?v=DEK_K0vxSAM

(Transformer fight)

http://www.youtube.com/watch?v=CD2V8GFqk_Y (timber jack)

ei*http://www.youtube.com/watch?v=XD-i4j-NBl8 (timber jack rip off)

http://www.youtube.com/watch?v=yk2vR8w2sjc (L.A.R.P.)
http://www.youtube.com/watch?v=GBGDmin_38E (Pandora)
http://www.youtube.com/watch?v=dD8mmw7GolE&feature=related (humorously obscure example of the big foot genre)

ei*http://www.youtube.com/watch?v=xGZJFK7-R0A&feature=related (fairy sighting)

Forest workers' perspective ei* http://www.youtube.com/watch?v=J7Pch4Gg6u8&feature=related ei* http://www.youtube.com/watch?v=bke9Ir3myfc&feature=related ei* http://www.youtube.com/watch?v=BdMMSdfeXPo&feature=related ei* http://www.youtube.com/watch?v=HhOD1YCMajQ&feature=related

http://www.youtube.com/watch?v=w1r6Dzo2J4I&feature=related 7min
http://www.youtube.com/watch?v=ExCoRtMNqVU&feature=related (Harvester drivers' song v.2) 5min

ei* http://www.youtube.com/watch?v=ExCoRtMNqVU&feature=related (Harvester drivers' song)

Forest owners perspective ei * http://www.youtube.com/watch?v=6ei4Ir_djxw http://www.youtube.com/watch?v=KqlFILIOC5o 30 sec

Forest as a joke

http://www.youtube.com/watch?v=KGrQcQ9fWLc (david atemborough pastiche)3min
http://www.youtube.com/watch?v=EWVyJ-YG3ew (activist fail) 1min

Do It Yourself nature document movies

http://www.youtube.com/watch?v=4do8Yu8GYg8 1min

Misc

http://www.youtube.com/watch?v=3AEZbWtELQI (greenpeace campaign video)
http://www.youtube.com/watch?v=yc9hBEo-Ons (response for the greenpeace campaign video?)
http://www.youtube.com/watch?v=TAIjsCkbYd0 (paintings of eroticising the forest)

ei*http://www.youtube.com/watch?v=diYfKzuT5HQ (short documentary - rape tree culture) ei*http://www.youtube.com/watch?v=qt87zGGJyMw (bad quality) (evil dead tree rape)

http://www.youtube.com/watch?v=sWVkbY6VUJM (parody of it) 1min

ehkä*http://www.youtube.com/watch?v=BBKxjTmdfrs (Self losing, amateur music video)4min ei*http://www.youtube.com/watch?v=jVeJYgnKSuQ (sea henge pagan site removed)

http://www.youtube.com/watch?v=VC1BPb1A2VE (Coldcut, Timber)

ei*http://www.youtube.com/watch?v=N5ePXVWt5M0 (second life machinima) ehkä*http://www.youtube.com/watch?v=SskeIybYXmU (second life machinima)2min ehkä*http://www.youtube.com/watch?v=zPqWznfnCdQ (second life machinima)4min

http://www.youtube.com/watch?v=F5eTErTEAZQ (machinima) 6min

ei*http://www.youtube.com/watch?v=7R7uZX7OWf4 (Sherwood, Rothbury music festival)

http://www.youtube.com/watch?v=AtPs3UWTNg0 (Sherwood, Rothbury music festival) 1:20min

ei*http://www.youtube.com/watch?v=D_zVotmc8RM (Sherwood, Rothbury music festival)

http://www.youtube.com/watch?v=TzuNOI5-zhE (Finnish forest party near H)elsinki 1:20min

ehkä*http://www.youtube.com/watch?v=cPuY2OTFBl0 (Finnish forest party)4:50 ei*http://www.youtube.com/watch?v=0rEreaWiuww (Finnish forest party) http://www.youtube.com/watch?v=sTY7L30maG0 (Chinese Black Metal) 4:13

http://www.youtube.com/watch?v=6ggADGs8WyY (Interesting self-made black metal video with interesting comments too) 3:20min
http://www.youtube.com/watch?v=5rftn2FQSLY (Computer Game: Just Cause 2 - Save the Forest mission) 3:00-
http://www.youtube.com/watch?v=OpJGZ9RHAvU (1:01-1:27 Eco add spoof "Our company will plant a tree")

Advertising[edit | edit source]

http://www.kuluttajavirasto.fi/Page/d1bc11a7-7371-4140-8681-eb744f0400c8.aspx?groupId=fc5a839d-cc80-41a9-ad40-65e6a50d16a8&announcementId=54fe93dc-01b8-424d-9244-fa93cfa5df26

A single tree will not save the world - Advertisers must keep their environmental promises

Eco-friendliness is a sales pitch affecting the purchasing decisions of more and more consumers. Even though we have seen a reduction in the worst possible forms of marketing excess, the Consumer Agency has had to interfere with advertising that exaggerates the effect of consumer purchasing decisions on the state of the environment.

The Consumer Agency has been monitoring the use of environmental claims in marketing since the 1990s. In the first marketing campaigns with environmental themes, the "green" aspect was often superficial and lacked any factual backing. To rectify the situation, the Agency prepared environmental marketing guidelines for the companies based on the Consumer Protection Act.

The guidelines emphasise that marketing claims need to be factual and exact. Evidence must also be available to support all claims. For a product to be called eco-friendly, it needs to have significantly fewer environmental effects than other comparable products.

Environmental marketing resurfaced in 2007, together with the discussion concerning climate change. Many companies had developed their methods and products to be more eco-friendly, but presented exaggerated claims in their advertising. The Consumer Agency took action against ads where, for example, bio-fuel was promised to "bring about a cleaner world, litre by litre" and replacing your faucet would "halve water consumption and save money, energy and the environment."

At the moment, green themes are used for marketing cosmetics, detergents, furniture, automobiles, construction supplies, energy and groceries. The exaggeration has reduced, but the advertisements still draw too broad conclusions on the effects of consumer choices.

For example, Omo stated at the end of their TV commercial for the "Pikkujätti" detergent that "every child is entitled to a better world." Kellogg's, on the other hand, offered their cereal with the slogan "Buy now - we will plant a tree." The advertisements led consumers to believe that by buying this product the consumer could promote the well-being of the environment. The Consumer Agency considered both advertisements misleading. A detergent or a single tree sprout alone cannot change the world.

In addition to Finland, authorities have paid attention to environmental marketing in other OECD countries. OECD has reminded that ambiguous and exaggerated marketing claims may reduce consumer interest and confidence in eco-friendly products. In the end, misleading marketing will harm consumers, law-abiding companies and the environment.

The Consumer Agency newsletter "Current Issues in Consumer Law" presents more environmental marketing cases processed by the Consumer Agency. The Agency has also arranged a seminar for companies regarding the principles of environmental marketing.

Further information:

Consumer Agency guidelines The use of environmentally oriented claims in marketing

Guidelines for the use of environmental claims in the marketing of cars

Page data
Authors	Markus Petz, Mikko lipiäinen
License	CC-BY-SA-3.0
Language	English (en)
Related	0 subpages, 3 pages link here
Impact	522 page views
Created	April 13, 2010 by Mikko lipiäinen
Modified	December 21, 2022 by Irene Delgado
Cite as	Markus Petz, Mikko lipiäinen (2010–2022). "Forest media". Appropedia. Retrieved April 16, 2024.
API queries	basic, semantic, html, files, more