Appropedia talk:Communications/Advertising: Difference between revisions

Little reflexion

Here are some Q/A I had while reading this:

• Q: What is the objective of advertising for Appropedia/Ekopedia?
• A: To have some funding in order to improve our project.
• Q: What is the objective of advertising for the advertiser?
• A: To sell more.
• Q: What is the direct effect of advertising?
• A: More consumption.
• Q: Is Appropedia/Ekopedia having the philosophy that "more consumption is good for earth or society"?

A: In my personal opinion, no. I personally do not trust capitalism (or any other economic/political theory applied yet) being able to solve our society problems. I personally believe that we must reduce our consumption and I believe in Appropriate technologies.

• Q: Is ethical advertising possible?
• A: As it is said, "ethical is a matter of degree" or a matter or perception. As an example: Would it be ethical to do advertising for a great green car company? May be for some people, but not in my opinion because I believe cars (event the greenest one) are not good for earth and our society. I personally prefer urbanism that promote cities without cars.
• Q: Would it be possible to filtrate advertising (white or black listing) only for really great projects?
• A: May be. But still, I do not know such solution.
• Q: So, would it be possible to have other source(s) of funding?
• A: I believe donations and crow funding are a good way to finance project like ours. May be, we could also find NGO that could help our projects.

--jlhenry 15:11, 25 May 2009 (UTC)Reply[reply]

Found on the web

• Is advertising ethical ? Isn't it unfair on someone who may have a better product, but may not have the money to advertise it?

--jlhenry 15:17, 25 May 2009 (UTC)Reply[reply]

Examples of Web projects not using advertising but doing well

Is is a list (to be growing) of web project not using ads but still receiving financing.

• Wikipedia : donations (mostly money, but I think also servers).
• http://www.idealist.org: Donations, some Income (very small I guess) and Foundations Support. They received about $ 3 millions in 2007.

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