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benefits of the Circular Economy
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Despite the fact that there are more and more organizations using the circular approach, there is still a long way to go until this proposal becomes mainstream. Cerantola, founder of Ecologing, believes the reason why Circular Economy has not become popular yet is that the early adopters have not been consumers, but industries seeking cost reduction, competitive advantages, or innovative business models.
 
Despite the fact that there are more and more organizations using the circular approach, there is still a long way to go until this proposal becomes mainstream. Cerantola, founder of Ecologing, believes the reason why Circular Economy has not become popular yet is that the early adopters have not been consumers, but industries seeking cost reduction, competitive advantages, or innovative business models.
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However, consumers need to be part of the equation. In addition to the financial, political, and legal support for the Circular Economy, there is a need for education on this model in schools, public and private groups, and media outlets.  
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However, consumers need to be part of the equation. In addition to the financial, political, and legal support for the Circular Economy, there is a need for education on this model in schools, public and private groups, and media outlets.
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== What are the benefits of the Circular Economy model? ==
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There are lots of advantages to adopting the Circular Economy. First of all, the Circular Economy commits to reducing water and energy consumption and using energy from renewable sources. By reducing waste, it also diminishes the negative impacts associated with overflowed landfills that contaminate water and soil. Not only does it have a positive environmental impact, it is also good for enterprises and the economy.
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When dependence and price of natural resources lower, risk is minimized and businesses become more sustainable and self-reliant, too. It is true incorporating new recycling and remanufacturing processes require investment, but the efforts will always pay off. Circular Economy improves the reputation of businesses, and it benefits local economies by generating wealth and employment opportunities — for instance, it opens up new avenues for businesses such as repair and maintenance services.
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Finally, from the consumers' point of view, it results in longer-lasting products and even a small stream of income when businesses and other organizations begin offering incentives for returning old goods.
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== What are the key challenges of putting this model into practice? ==
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The transition towards a more circular economy is not easy. This is not something a single business can do on its own. There is a need for public support and investors willing to take this model to the next level.
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As a society and as individuals, we need to be ready to assume the costs of this change. Architect Pablo Farfán uses bioconstruction as an example: If you want a house that is built in a more environmentally-friendly way and is self-sufficient, you will have to invest a bit more money, but the benefits in the medium and long term will make it worth it.
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Ecologing's Cerantola says: "Financial issues are to be tackled to grant funds and investments. Education and entrepreneurship need to be promoted.
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Chemistry needs to provide us with new processes and solutions. … Life needs to be reinterpreted towards less material and more experiential and conscious style. Much is to be done yet, but the transformation is under way. It is just a matter of time."
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The Circular Economy offers a unique opportunity to make our economy more sustainable and competitive. Let's change the economy to change the world.
    
== Notes and references ==
 
== Notes and references ==

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