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Who is the Circular Economy for
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Meanwhile, in Denmark, where the public sector procures goods and services for around 38 billion euros annually, a national initiative is aiming to shift the country's public procurement practices to support a Circular Economy by prioritizing criteria such as the use of non-toxic chemicals, extended product lifespan, and the cycling of biological and technical materials.
 
Meanwhile, in Denmark, where the public sector procures goods and services for around 38 billion euros annually, a national initiative is aiming to shift the country's public procurement practices to support a Circular Economy by prioritizing criteria such as the use of non-toxic chemicals, extended product lifespan, and the cycling of biological and technical materials.
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== Who is the Circular Economy for? ==
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Despite the fact that there are more and more organizations using the circular approach, there is still a long way to go until this proposal becomes mainstream. Cerantola, founder of Ecologing, believes the reason why Circular Economy has not become popular yet is that the early adopters have not been consumers, but industries seeking cost reduction, competitive advantages, or innovative business models.
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However, consumers need to be part of the equation. In addition to the financial, political, and legal support for the Circular Economy, there is a need for education on this model in schools, public and private groups, and media outlets.
    
== Notes and references ==
 
== Notes and references ==

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