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what is the circ econ
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This is what could be called a "Circular Economy" approach, a new model of production and consumption that thinks of our impact on the environment and our society as a whole. Circular Economy takes us away from the linear take-make-dispose economy we are immersed in and encourages us to rethink waste and energy use. It's an invitation to change from product design, manufacturing processes and supply chains, to consumer perceptions and our lifestyles. <ref>[http://www.shareable.net/blog/a-shareable-explainer-the-circular-economy shareable.net], Mar 1, 2017</ref>
 
This is what could be called a "Circular Economy" approach, a new model of production and consumption that thinks of our impact on the environment and our society as a whole. Circular Economy takes us away from the linear take-make-dispose economy we are immersed in and encourages us to rethink waste and energy use. It's an invitation to change from product design, manufacturing processes and supply chains, to consumer perceptions and our lifestyles. <ref>[http://www.shareable.net/blog/a-shareable-explainer-the-circular-economy shareable.net], Mar 1, 2017</ref>
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== What is the Circular Economy? ==
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The Circular Economy is an alternative to our dominant linear economic model. It is grounded in the study of living systems and nature itself. We are pretty used to collecting and transforming resources that are later consumed and, once their lifespan ends, become waste. However, if you look at nature, you can see that processes are totally different. A tree is born from a seed, it grows and reproduces and when it dies, it goes back to the soil, enriching it and providing nourishment for new life. How could we apply that process to the objects we use at home and work?
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"Circular Economy is a new business paradigm, inspired by nature, where all energy and resources flows are maintained in closed loops, eliminating the concept of waste while generating economic, social and environmental value," explains Nicola Cerantola, founder and director of Ecologing, an organization that helps businesses find sustainable ways of doing their work. "The Circular Economy is not waste management — it is about exploring new mechanisms that enable a radical and regenerative transformation of the society towards a healthier, fairer and sustainable world."
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The Circular Economy looks at all the options across the chain to use as few resources as possible in the first place, keep resources in circulation for as long as possible, extract the maximum value from them while in use, and recover and regenerate products at the end of service life. Javier Goyeneche, co-founder of sustainable clothing brand ECOALF, puts it simply: "Circular Economy means not to understand garbage as a waste but as a potential resource that can be reused."
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This new way of understanding goods also means designing products to last so that materials can be easily dismantled and recycled.
    
== Notes and references ==
 
== Notes and references ==

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