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Talk:Environmental Consumer Awareness Technology

176 bytes removed, 00:11, 3 October 2010
===Label Lookup===
Label Lookup is an application offered by NRDC Simple Steps {insert ,} which allows users to check the validity of product labels. Many products feature claims on their labels{delete S} label such as "Free Range," "No Additives," or "Non-Toxic," but the actual weight or meaning of these claims can be vague or misleading to the consumer. The function of Label Lookup is to verify these claims and provide the user with a better understanding of how certified the product actually is. {might be better to say that it just provides them with accurate information, sentence is very wordy} . Like GoodGuides, Label Lookup is also an application specifically for iPhone, but the service can also be accessed from any cellphone (by sending a text code followed by the label name) as well as online.<ref></ref>
The application uses a "three-leaf" scoring system (essentially a score of 0-3, 0 being the worst and 3 being the best). A score of 3 means the claim is verified by government or other reputable bodies and checked by third-party inspectors, meeting the highest environmental standards; claims receiving a 2 are simply verified or regulated while remaining consistent; a 1 is a claim that can potentially be false advertising and subject to legal recourse; a score of 0 represents a claim that is vague or lacking in consistent definitions.<ref></ref>
Due to the wide variance of labels and certification programs, Label Lookup aims to keep their rating system as neutral and descriptive as possible, looking for labels that are well-defined and verified by third-party certifiers while meeting the standards of NRDC's program staff. In many cases, information is drawn from the eco-label sites themselves (where applicable), as well as the USDA, EPA, Consumer's Union, the Ecolabel Index, and other government bodies that regulate specific product categories {insert ,} such as paints. This information is used to lay out the regulations to apply to the use of certain claims within certain contexts (for example, "fresh" or "natural").<ref></ref>

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