This is a collaborative research page for members of Engr370 Energy, Technology and Society from January to May 2012 to collect exemplary waste focused Community Based Social Marketing campaigns. Please feel free to contribute below.
Instructions[edit | edit source]
Copy and paste the five pipes and final pipe dash, then paste it in above a pipe dash and fill in your own text.
|- |[http://www.ifc.com/portlandia/videos/portlandia-sanitation-twins] |The Sanitation twins show us how to recycle everyday items! |Residents of Portland |Urban |Fred Armistan is a comedic genius!
| [URL Title] or Citation | Description of CBSM | Description of Community (e.g. rural/urban and relative size) | Community size (Small < 10k; Medium<100k; Large<1M, 1M<Very Large) | Notes |
|---|---|---|---|---|
| It's Not Trash! | It's not trash! Please recycle or reuse! CalRecycle PSA | State of California | Very Large (around 38 million) | just because i am an environmentalist, doesn't make me a sissy! |
| Where It Belongs | Where It Belongs Recycling Contamination | Western Illinois University | Medium, but can apply to larger audience/community | class project |
| The World's Deepest Bin | "Can we get more people to throw their rubbish in the bin by making it fun to do?" | Pedestrians throwing out rubbish in a park. | Small, but video makes it very large | The organization behind this video is http://thefuntheory.com. |
| Recycling a bottle, Flash Mob | A flash mob congratulates an innocent mall-goer that recycles a plastic bottle. | Pedestrians recycling in a mall. | Small, but video makes it very large | The organization behind this video is Testé sur des humains. |
| The White Box | A comedy bit about sorting trash and the ecological impacts associated with Global Warming | Canadian TV watchers who have to learn how to sort their trash | Large | This type of video may impact those who are sick of hearing about "those poor polar bears." |
| Cost of Foodwaste | A video about the true dollar cost of food waste | Monaghan County citizens, in Ireland, especially restaurant goers. | Medium | This video addresses reducing food waste, not diverting waste, but still impactful. |
| The Sanitation Twins | The Sanitation twins show us how to recycle everyday items! | Residents of Portland | Urban | "Recycling is easy" |
| The Waste Escape | The Waste Escape | Residents of Vancouver | Urban | A quick stop-motion PSA about separating your compostables. |
| Recycling, recycling, recycling... | BBC- The Omid Djalili Show | Recyclers | Urban | Maybe integrate something like this into a video, but end it differently...something like, "Separating your food waste: It's not THAT hard." |
| Composting at Cal | Give a nice guide into what you can & can't compost & recycle. Info about what Symbols on items indicate is discussed. | UC Berkeley community | Small | Encourages student & community involvement. |
| Fanshawe College | Recycling contamination issues are outlined in a news broadcast setting. | College campus | Medium | |
| Tony the Recycle Ref | Simple, short, silly video reminding you to sort your recycling. | College campus | Medium | A mascot can go a long way |
| Garbage is garbage | Compost at HSU. | College campus | Medium | Silly and Fun. |
| Chuck will get you. | Paper Towel Composting. | I just made this,not authorized for anything. | Medium | Goofy. |
| Part of | Engr370 Energy Technology and Society |
|---|---|
| Keywords | energy, waste, community based social marketing |
| Authors | Lonny Grafman, Katie Harris, Nicole Caputo |
| License | CC-BY-SA-3.0 |
| Organizations | Cal Poly Humboldt |
| Language | English (en) |
| Related | 0 subpages, 7 pages link here |
| Impact | 438 page views |
| Created | April 2, 2012 by Lonny Grafman |
| Modified | February 28, 2024 by Felipe Schenone |
| Cite as | Lonny Grafman, Katie Harris, Nicole Caputo (2012–2024). "Waste CBSM". Appropedia. Retrieved April 18, 2024. |
| API queries | basic, semantic, html, files, more |
